Farway · Growth operations

Outreach tools. Controlled delivery.

The self-hosted stack behind Farway's growth desk. One tool finds the right buyers and writes to them, one carries WhatsApp conversations, and one runs our newsletters. All three run on our own server.

3Core tools
100%Self-hosted
$0Per-seat fees
3Channels: email, WhatsApp, newsletters
The toolbox

Specialised tools for each channel.

Each tool covers one channel and does it well, and all three are open-source. We run them ourselves, so our contacts and conversations stay on our own server.

Installed · in setup

Sellbird

Prospecting · Cold email

Finds companies that need what we offer and identifies the decision-maker. It then writes each of them a personal cold email and handles the replies.

  • Discovers businesses and reads their sites for buying signals
  • Finds owners and managers and verifies their addresses
  • Drafts short, personal email sequences
  • Every email waits for approval before it sends
PythonClaude-poweredAGPL-3.0
Live · v2.3.7

Evolution API

WhatsApp messaging

A WhatsApp gateway for messaging clients. It connects business numbers to our systems through a REST API and webhooks.

  • Runs multiple WhatsApp instances from one server
  • Sends and receives text, media and documents
  • Pushes webhook events to CRMs and automations
  • Includes a built-in manager for instances and QR pairing
Node.jsPostgres + RedisREST API
Live

listmonk

Newsletters · Mailing lists

A high-performance newsletter and mailing-list manager. We use it for market updates, corridor news and customer bulletins.

  • Manages subscriber lists with segments and attributes
  • Builds campaigns from templates, with scheduled sends
  • Tracks opens, clicks and bounces
  • Sends through our own SMTP
GoPostgresAGPL-3.0
How it fits

From first contact to an ongoing relationship.

Each step hands off to the next, so every lead is followed up until it becomes a customer.

Find

Identify companies that match our target customer and the person who decides.

Sellbird

Reach

Send personal cold emails, reviewed and approved before they go out.

Sellbird

Converse

Move engaged leads onto WhatsApp for quotes, documents and quick answers.

Evolution API

Retain

Keep customers informed with regular newsletters and service bulletins.

listmonk
Principles

Built for control, not volume.

Our data, our server

Contacts, conversations and campaigns stay in our own databases. No third-party CRM holds them.

Human in the loop

Outgoing cold email waits for approval, and daily limits and opt-outs are enforced automatically.

Open source

Every tool is open-source and replaceable. We are never locked into a vendor.

FAQ

Questions.

Who can use the toolbox?

The Farway growth and operations team. Each tool has its own sign-in, and access is granted by the team administrator.

Where are the tools hosted?

On our own server, each in an isolated container with its own database.

Does anything send automatically?

No. Sellbird holds every cold email for approval, and listmonk campaigns only go out when someone schedules or starts them.

How do I request access?

Contact the toolbox administrator with the tool you need and your role.

One toolbox. Every channel covered.

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